History has shown that customer preference is what ultimately drives a market. Concern over short term loss of volume and cost of sales and  implementation can pale in comparison to a loss of market share. Do you want these concerns to be the deciding factor until everyone is buying your competitors product?

Dose Control History:

Follower: We believe that customers will pour more product without dose control, therefore we prefer packaging without dose control.

Leader: We recognize that the consumer wants to pour the correct amount and we know dose control is a way to set our product apart from the competition, therefore we choose to implement dose control.

Follower: Our competition is eating away our market share! We must act now to cut our losses! Why didn't we see the obvious trend towards dosing?

Dosing Cap History:

Follower: We believe that the cost and implementation of a dosing cap would cost us millions in in profits.

Leader: We recognize that the consumer wants the convenience of a dosing cap and it is a way to set our product apart from the competition, therefore we choose to implement dosing caps.

Follower: Our competition is eating away our market share! We must act now to cut our losses! Why didn't we see the obvious trend towards dosing caps?

Pour Spout History:

Follower: We believe that the cost and implementation of a pour spout would cost us millions in in profits, and the technology is not what our suppliers are accustomed to.

Leader: We recognize that the consumer wants the convenience of a pour spout and it is a way to set our product apart from the competition, therefore we choose to implement pour spouts.

Follower: Our competition is eating away our market share! We must act now to cut our losses! Why didn't we see the obvious trend towards pour spouts?

Lead or follow, it's your choice...